Operators are already trying to apply dynamic policy control to their networks, ensuring guaranteed service for important subscribers. From a subscriber point of view, better to be informed, than find you cannot make that urgent call or send a crucial email,” proposes Coleman.įor the operator, understanding the daily ebb and flow of network traffic is crucial if they are to maintain network quality and subscriber loyalty. But the reality is that they all suffer from congestion issues, with traffic jams in the network. “Highlighting issues with your network is not great marketing for an operator. The data could also be used by operators to generate ‘traffic alerts’, proactively informing subscribers that they are moving into a area where the network could become congested and slow. This technology is used by operators to optimize the subscriber experience of the network where currently just 5% of locations carry more than 50% of all traffic, and 15% of locations cause 85% of all customer experience problems.
ACTIX SLOW SOFTWARE
The idea of mobile operators issuing ‘traffic reports’ of where and when to make calls or use data sounds frivolous, but the reality is that operators are already tuning networks in specific locations to try to manage demand.”Īctix’s software provides operators with the capability to accurately geo-locate mobile activity in real time, mapping data capacity consumption.
Neil Coleman, Director of Global Marketing, Actix, says: “Given the data we are seeing we expect even 4G networks to slow and grind to halt in ‘traffic jammed’ locations where demand exceeds network capability. Research by Ofcom suggests the demand for mobile capacity will increase 80 fold by 2030, and according to information collated by Actix, the current demands for mobile data suggest at least a tenfold growth by 2015. In major inner cities, every square kilometre generates 45,000 voice calls and 800,000 3G data connections a day.
‘Bottlenecks around Piccadilly Circus, traffic at a halt at 6pm near Amsterdam Station, slow downloads on the Munich-Giesing Autobahn!’ According to Actix, an award winning pioneer of software that enables mobile operators to run more effective networks, mobile operators may have to start issuing their own network traffic reports to subscribers if they hope to avoid ‘mobile rush hours’ where calls drop and data communications crawl.
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